Drug Makers Dial Down TV Advertising
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
Prescriptions Blog: Drug Makers Dial Down TV Advertising
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
MetLife Runs Its First-Ever Super Bowl Ad
MetLife, Inc. , a leading global provider of insurance and employee benefit programs, and the title sponsor of MetLife Stadium, today announced it will run a 30-second Super Bowl ad that will feature the Peanuts® characters and dozens of other celebrities never before seen on TV together.
People's United Bank Unveils New Brand Messaging
BRIDGEPORT, Conn., Feb. 3, 2012 /PRNewswire/ --Â People's United Bank, subsidiary of People's United Financial, Inc. (Nasdaq: PBCT - News), announced today it is launching a new marketing and advertising campaign ...
1-800-MEDIGAP "Super Hoopla" Media Blitz Starts Super Sunday!
ROCKWALL, Texas, Feb. 4, 2012 /PRNewswire/ --Â It's not easy to build a billion dollar national brand amidst all the entrenched super brands. However, the Big Game provides a unique opportunity for new ...